General Manager — Insurance Leads Marketplace

Build the #1 insurance leads marketplace inside a category leader. We’re a U.S. lead-generation powerhouse (#1 by volume) launching several new verticals — and Insurance is one of them. We’re hiring the operator-founder who will take this business from 0→1→N, own the P&L, and turn speed into durable market share.

Why this role matters

Transform a proven playbook into the go-to source of high-intent insurance leads across Auto, Home, Life, and Health/Medicare.
Orchestrate the liquidity flywheel: attract consumers with real intent, onboard top agencies/carriers, and optimize pricing & routing.
Convert growth into strong unit economics (LTV/CAC), best-in-class QA & compliance, and trusted CX in a regulated category.
Build and lead a small, elite team to scale fast without breaking quality or consent.

What you’ll lead & own

Full P&L for the Insurance vertical; quarterly planning, forecasting, and disciplined budget management.
GTM: ICPs (consumers, agencies, brokers), positioning by line of business, geo rollout, and channel mix (search, affiliates, partnerships, paid social).
Supply & demand liquidity: recruiting, onboarding, and enabling licensed agencies/brokers; churn prevention; incentive design.
Lead quality & routing: consent capture and verification, lead scoring, geo/line matching, real-time dispatch (<30s), refunds/disputes policy.
Compliance & privacy: implement one-to-one TCPA consent, DNC/opt-out handling (honor within 10 business days), consent logs and audit trails. fcc.govdocs.fcc.gov
Performance marketing: daily experimentation, creative testing, attribution truth, channel ROI.
Product & data: collaborate with engineering/design on scoring models, fraud prevention, dashboards; instrument full-funnel metrics.
Operations: playbooks, QA, payments, vendor management (dialers/call centers, verification/consent tech), SLAs.
Team: hire A-players across growth, ops, partnerships; build a culture of ownership, clarity, and speed.

Your first 90 / 180 days — outcomes

90 days

Launch pilots in 3–4 states; onboard 150+ licensed agencies/brokers with >85% QA pass.
Stand up routing with SLA <30s, refund-rate <3%, invalid-rate <1%; capture verifiable per-seller consent on 100% of contacts. docs.fcc.gov
Hit first revenue milestone; prove payback ≤6 months on at least one acquisition channel.

180 days

Expand to 10–12 states; 500+ active agencies/brokers; CSAT/NPS >60.
Scale 2–3 profitable channels; launch higher-intent products (live transfers, appointments) with QA benchmarks.
Close 2 strategic partnerships (associations, aggregators, data/verification providers).
Publish operating cadence: weekly KPIs, monthly P&L, quarterly roadmap.

You’ll thrive here if you…

Are an operator-builder who makes clear decisions with incomplete data and ships daily.
Write crisply, think in experiments, and obsess over customer outcomes and unit economics.
Prefer ownership over consensus and do your best work at startup speed.
Treat compliance as an advantage — not red tape.

Must-haves

7–10+ years in two-sided marketplaces or regulated lead-gen/home & financial services, with direct P&L accountability.
Evidence of scaling from zero to multi-state with strong retention and QA.
Hands-on with performance marketing, funnel analytics, pricing/bidding, and lead quality/routing.
Familiarity with TCPA/DNC requirements and consent verification workflows (or willingness to learn fast). fcc.gov
Excellent written English; US-friendly time zones.

Nice-to-haves

Insurance domain knowledge (Auto, Home, Life, Health/Medicare).
Experience with consent/verification tools and call-center/dialer stacks; live-transfer/appointment products. ActiveProspect
Partner sales (associations, aggregators, carriers).
Spanish a plus.

What we offer

Compensation: ${base_range} + bonus + meaningful equity (tell us what great looks like for you).
Remote-first, travel ~15–25% for market launches and partner events.
A proven multi-vertical playbook, real budget, and the autonomy to move fast.
A culture that values ownership, clarity, speed, and candor.

How to apply (2 steps)

Send your resume/LinkedIn.
Mandatory Application Step (short & sweet): in 5–7 sentences, outline the fastest experiment you’d run to sign 100 licensed agencies/brokers in 14 days (channels, offer, QA, consent & risk). Loom (2–3 min) optional. We review every application and respond.

We welcome candidates from all backgrounds and life experiences. If you’re excited about the role but don’t meet every single bullet, please apply — you might be exactly who we need.

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